XHamster was initially designed to be more like MySpace and Facebook

In 2007, a group of friends, noting the rising popularity of social media, thought that creating a community of those who like to watch porn online was a good idea. The names of the site’s creators are unknown, but their original goal reportedly was to allow users to share photos and videos with each other with the ability to search for specific topics they wanted. Like social media, xHamster connections have even led to nuptials.

“One of the things I am proudest about, during all my time with xHamster, [is] the number of people who have met each other, gotten married, and become life partners after meeting each other originally via our website,” a spokesperson told the Next Web. “The fact that xHamster was created organically by the users themselves to fit their own desires, rather than artificially through some kind of top-down commercial structure is one of the key reasons that the site became so popular originally and remains so popular today.”